我很难理解如何利用Vertica的match子句来识别用户在我们网站上搜索某些内容的会话(event_category ='Search'),然后看到一个产品轮播项目(product_list ='banner'AND event_action ='印象')。
在我想要识别的模式之前,之后和期间捕获不同的事件,因为页面上显示的产品数量和用户与我们网站的互动情况因会话和用户而异。
原始数据示例
| hit_number | product_list | Event_Category | Event_Action | Event_Label |
|------------|----------------------|----------------|--------------|---------------|
| 105 | (null) | Search | Submit | chocolate |
| 106 | (null) | eec | impression | search-result |
| 107 | search-result | eec | impression | sendData |
| 107 | search-result | eec | impression | sendData |
| 107 | search-result | eec | impression | sendData |
| 107 | search-result | eec | impression | sendData |
| 108 | (null) | (null) | (null) | (null) |
| 109 | (null) | eec | impression | banner |
| 110 | banner-105-chocolate | eec | impression | sendData |
| 110 | banner-105-chocolate | eec | impression | sendData |
| 110 | banner-105-chocolate | eec | impression | sendData |
为了使模式有效,必须至少有1个搜索事件和1个横幅展示,我将模式设置为(Search + Banner +)以反映这一点,但是当我运行执行SQL查询时,我没有返回任何结果如下所示。
SELECT
page_title
,event_label
,event_name()
,match_id()
,pattern_id()
FROM
(SELECT
unique_visit_id
,hit_number
,event_category
,event_label
,event_action
,product_list
FROM
atomic.ga_sessions_hits_product_expanded
WHERE
1=1
AND ga_sessions_date >= CURRENT_DATE -3
AND unique_visit_id = 'xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx'
ORDER BY
hit_number ASC) base
Match
(Partition by unique_visit_id Order by hit_number
Define
Search as event_category ='Search' and event_action = 'Submit',
Banner as product_list ilike 'banner-%' and event_action ='impression'
Pattern
P as (Search+ BannerImpression+)
ROWS MATCH FIRST EVENT)
如果有任何我需要澄清的内容,请告知我们,我们将非常感谢您的任何见解或帮助!
首先,您要分区的列不在示例输入中。我添加了它,并为输入数据中的所有行赋予了值42。
您的问题是,在该数据片段中没有模式,您命名为banner
的事件紧跟在您命名为search
的事件之后
最后,我在DEFINE子句中添加了另一个事件。如果其他两个不评估为真,则将选择最后一个(仅定义为other AS true
)(这是ROWS MATCH FIRST EVENT的行为)。
然后模式变成(search+ other* banner+)
,然后找到那个。
看这里:
WITH
ga_sessions_hits_product_expanded(
unique_visit_id,hit_number,product_list,Event_Category,Event_Action,Event_Label
) AS (
SELECT 42,105,NULL,'Search','Submit','chocolate'
UNION ALL SELECT 42,106,NULL,'eec','impression','search-result'
UNION ALL SELECT 42,107,'search-result','eec','impression','sendData'
UNION ALL SELECT 42,107,'search-result','eec','impression','sendData'
UNION ALL SELECT 42,107,'search-result','eec','impression','sendData'
UNION ALL SELECT 42,107,'search-result','eec','impression','sendData'
UNION ALL SELECT 42,108,NULL,NULL,NULL,NULL
UNION ALL SELECT 42,109,NULL,'eec','impression','banner'
UNION ALL SELECT 42,110,'banner-105-chocolate','eec','impression','sendData'
UNION ALL SELECT 42,110,'banner-105-chocolate','eec','impression','sendData'
UNION ALL SELECT 42,110,'banner-105-chocolate','eec','impression','sendData'
)
SELECT
*
, event_name()
, pattern_id()
, match_id()
FROM ga_sessions_hits_product_expanded
MATCH(
PARTITION BY unique_visit_id ORDER BY hit_number
DEFINE
search AS event_category='Search' AND event_action='Submit'
, banner AS product_list ILIKE 'banner-%' AND event_action='impression'
, other AS true
PATTERN p AS (search+ other* banner+)
ROWS MATCH FIRST EVENT
);
-- out Null display is "NULL".
-- out unique_visit_id | hit_number | product_list | Event_Category | Event_Action | Event_Label | event_name | pattern_id | match_id
-- out -----------------+------------+----------------------+----------------+--------------+---------------+------------+------------+----------
-- out 42 | 105 | NULL | Search | Submit | chocolate | search | 1 | 1
-- out 42 | 106 | NULL | eec | impression | search-result | other | 1 | 2
-- out 42 | 107 | search-result | eec | impression | sendData | other | 1 | 3
-- out 42 | 107 | search-result | eec | impression | sendData | other | 1 | 4
-- out 42 | 107 | search-result | eec | impression | sendData | other | 1 | 5
-- out 42 | 107 | search-result | eec | impression | sendData | other | 1 | 6
-- out 42 | 108 | NULL | NULL | NULL | NULL | other | 1 | 7
-- out 42 | 109 | NULL | eec | impression | banner | other | 1 | 8
-- out 42 | 110 | banner-105-chocolate | eec | impression | sendData | banner | 1 | 9
-- out 42 | 110 | banner-105-chocolate | eec | impression | sendData | banner | 1 | 10
-- out 42 | 110 | banner-105-chocolate | eec | impression | sendData | banner | 1 | 11
-- out (11 rows)
-- out
-- out Time: First fetch (11 rows): 50.632 ms. All rows formatted: 50.721 ms